In an outdoor atmosphere, advertising runs rampant. Billboards, posters, digital screens, and ambient executions can be seen in specific areas to target pedestrians going about their day. Out-of-home advertising is a channel that has been picking up momentum over the years. With the loss of consumer retention for ads featured on television or on print, there must be another channel to fill them in without having them look away. This is where OOH advertising steps in. Thankfully, truck advertising guarantees impressions from people. The messages are hard to miss, heavily exposed, and positioned in outdoor environments where many people pass through. In this way and many more, truck side advertising is very effective. Let’s explore what truck advertising has to offer for brands and draw some evidence that backs up the reasons in which this channel works.